Amico Group signs exclusive distribution agreement with Kering Eyewear


Amico Group and Kering Eyewear have signed an exclusive distribution agreement for optical frames and sunglasses across the GCC, Egypt and Jordan. The various brands falling under the agreement include Bottega Veneta, Boucheron, Brioni, Christopher Kane, Tomas Maier, Pomellato, Saint Laurent, Alexander McQueen, Stella McCartney, McQ, Puma, and in 2017, Gucci will be added to the portfolio.

The optical field has been one of the core foundations for Amico’s success since its inception, wherein the company specializes in all fields of supplies to optical retailers offering a wide variety of comprehensive optical solutions ranging from contact lenses and luxury eyewear to luxury sport and performance sport eyewear as well as optical equipment, edging systems, and other eye care devices designed for opticians, optometrists and eye care professionals.

Commenting on this new partnership, Mehran Hazarian, CEO of Amico Group says: “We are extremely pleased about our agreement with Kering Eyewear - one of the few top players in the eyewear industry and look forward to building a strategic partnership with the giant fashion house”.

Carlo Breda, Kering Eyewear’s Head of EMEA Distributors, adds: “Kering Eyewear is very proud to partner with Amico Group in the region, the knowledge and heritage of which will most definitely nurture Kering’s brands in such a key market”.


A private launch event in Dubai has featured the signature spectacle frames and sunglasses of Kering Eyewear’s brands and has marked the debut of this new partnership. The event gathered top optical retailers from the region.


About Kering Eyewear
Kering Eyewear is part of the Kering Group, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands such as Bottega Veneta, Saint Laurent, Alexander McQueen, McQ, Stella McCartney, Boucheron and Puma. After assessing the growth prospects of the Eyewear market and the business potential of its brands in this category, Kering has initiated a strategic move aiming at building in-house eyewear expertise for its Luxury and Sport & Lifestyle brands.
The goal of Kering Eyewear is to integrate one of the fastest growing categories within accessories in order to better support the expansion of the Group’s brands in the Eyewear sector, helping them to exploit their full potential. The Eyewear Collections are now designed and developed in-house and in collaboration with the creative teams of the Kering brands, and with the same attention to craftsmanship and detail as in all other product categories.